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RDD Net: A member of The Forum Group of Companies.

RDD Net is the trusted online solution for public opinion polling, estimating true incidence levels, sizing markets and determining opportunities. Or simply any market research project that requires valid, representative sampling.

The two main challenges facing online surveys are:

“Professional” respondents

Problem: People who volunteer for — or opt into — online panels often create multiple profiles on the same panel. These panelists provide false information so they can qualify for many studies (improper surrogacy). They also use response strategies that allow them to complete surveys in the shortest time (satisficers).

Solution: RDD Net protects you from liars, cheats and speedsters by using Random-Digit Dialing (RDD) — a purely random recruiting method that ensures sampling integrity. Our panelists are then selected at random from our database to complete surveys online.

Non-probability sampling

Problem: Online panel research typically uses opt-in recruitment methods. This leads to non-probability samples, not representative samples. A sample is representative only when an entire population under study has an equal opportunity of being selected, and when samples are drawn at random from that wider population.

Solution: RDD Net incorporates the views and opinions of all Canadians and is not vulnerable to the vagaries of opt-in panels. We constantly review all processes and practices of online data collection to produce top-quality actionable online panel survey results.

We're proud to provide the highest level of accuracy and representation on the Internet today.

For more details about our online recruiting methods and research solutions, contact us today.

 

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